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Digital media platforms will represent the new wave of viewing options which offers additional opportunities to exploit programming with best-known brands, via revenue- raising interactivity.

Participation TV
In Participation TV, viewers interact with TV shows to win prizes, bid for products, etc.

Examples...


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Unless you never watch television in the UK, then you must have seen programmes incorporating text messaging as an intrinsic part of the television programme. That might be for voting, such as Big Brother, X Factor and even the recent British Comedy Awards.more...