Singapore Enterprises come on board for
World Expo 2010 Shanghai China

Singapore, 22 January 2010 – The Singapore Pavilion marked another key milestone today as the Shanghai World Expo enters into its final 100 day countdown. Local enterprises Far East Organization, Eu Yan Sang International Ltd and CapitaLandLimited have joined the project as corporate partners.

Singapore’s pavilion at the Shanghai World Expo will showcase the destination as a global city to live, work and play. It will also be Singapore’s largest participation in any World Exposition to date.
“The scale of the Shanghai World Expo this year is unprecedented. China is also an important tourism and business market. Hence, we can expect the organisers behindeach pavilion to go all out to attract and dazzle visitors with their architecture, events and programmes. In this context, partnershipswith local enterprises play a very key role. Besides lending greater authenticity tothe creation of the Singapore experience, strong Singaporean brands will strengthen visitors’ recall rate and complement the pavilion’s experience,” said Mr Lawrence Leong, Assistant Chief Executive, International Group, Singapore Tourism Board.
Themed “Urban Symphony”, the Singapore Pavilion presents a platform to showcase Singapore enterprises and provides a key opportunity for companies to directly engage an international audience, in particular the Chinese audience, to build relationships.